![]() ![]() Sex was more than just the dark underbelly of the platform, however, and a legitimate NSFW, or not-safe-for-work, community girded the site’s user base. This made for some inspired and artistic spank banks. The multimedia blogging platform included porn in every format, from text, to photo, to audio, to video. Until this moment, pornography was a thriving product and community on Tumblr. This is the first time Tumblr lost a battle to Apple in a major way. OG Tumblrinas will recall the first major Tumblr raid, also known as the great porn ban of 2018. This is an obvious attempt to avoid getting kicked off the app store ( again ). 21, following vocal backlash to the unexplained ban, Tumblr developers clarified their intent to expand “the definition of what sensitive content is as well as the way you access it in order to comply with guidelines.” They also noted that some searches would simply produce fewer results, while others would produce none at all. User bugleaf notes, “Tumblr be collecting random tags to ban like they are Pokémon cards.” Whether it was loyal, decade-long Tumblr bloggers or people on Twitter peeking over the border of their own app, everybody watched in confusion as Tumblr announced its removal of hundreds of tags, from the obvious “penis,” “murder” and “pedophilia,” to the seemingly harmless “girl,” “My post,” “Reblog,” “Selfie” and “Bald.” Overall, they banned 446 total tags, which Tumblr user bannedtags compiled in one big Google doc. In late December, people all around the world woke up to the shocking news, or, rather, the slew of memes and chatter across multiple social media sites proclaiming that something had gone down over on Tumblr dot com. The tag ban, or “tagpocalypse” according to some users, is just the most recent iteration of Tumblr’s missteps with its remaining user base. No matter how unkillable and cockroach-like Tumblr may seem, it is still vulnerable to staff reform, especially the haphazard and unpopular kind it’s experienced over the years. Just as loyal Tumblr users were feeling safe in the sanctity of their shabby but unique social media platform of choice, Apple came out of the shadows to remind everyone the big companies are still in charge. While some banned tags are reasonable things to censor and moderate, many of the tags confused the internet, which led to an inadvertent swell of memes and user camaraderie. What do girls, weed, single dads and Eugene Levy all have in common? Well, they’ve all recently been announced as part of a large list of tags that will be banned on Tumblr’s iOS mobile app at Apple’s discretion.
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